FERNANDO CASTANEDA
DIRECTOR OF MARKETING SPECIALIZED
ON ULTRA LUXURY REAL ESTATE
MIAMI, FL
"I HAVE A TASTE FOR LUXURY
AND LUXURY HAS A TASTE FOR ME"
SONJA MORGAN
I’m a marketing professional with a long-standing focus on luxury, now specializing in Miami’s ultra-luxury real estate market. I’ve had the privilege of working with some of the city’s most recognized names—Dina Goldentayer, Grant Cardone, Brandon and Natalie Dawson, and Adriana de Moura—helping them elevate their presence and connect with high-net-worth audiences at the highest level.
I'VE WORKED FOR
DINA GOLDENTAYER
DOUGLAS ELLIMAN
MIAMI BEACH, FL
I currently work as the Director of Marketing for Dina Goldentayer, Douglas Elliman’s number one agent nationwide and one of the top 10 real estate agents in the country. In this role, I lead the development and execution of high-level marketing strategies that support her luxury real estate initiatives. From crafting compelling campaigns to overseeing brand positioning and digital presence, my work ensures that every listing and personal brand element reflects the highest standard of excellence in the ultra-luxury market.
BALISTRERI REAL ESTATE
FORT LAUDERDALE, FL
As the Creative Director at Balistreri Real Estate, I was responsible for the complete rebranding and creative vision of the company across social, digital, print, and film platforms. I was brought in to reimagine the brand and instill a luxurious essence into every aspect of its identity. With three offices in South Florida and over 150 agents, Balistreri required a unified and elevated presence—and I ensured a cohesive look and feel that reflected sophistication and strengthened the company’s position in the competitive luxury market.
GRANT CARDONE
MIAMI, FL
I was hired in the middle of the pandemic by Grant Cardone and Brandon Dawson to create and direct content that promoted their new company Cardone Ventures across various platforms. In this role, I developed dynamic visual content that captured the energy and impact of their nationwide and international corporate events, seminars, and workshops.
BRANDON AND NATALIE DAWSON
MIAMI, FL
As the Luxury Lifestyle Content Creator for Brandon and Natalie Dawson, Co-Founders of Cardone Ventures, I traveled the world documenting their lives and business ventures through high-end videography and photography. My mission was to authentically capture and showcase their success, highlighting how they live out the company’s mission and purpose in every facet of their lifestyle.
UNLEASHED 2024
POMPANO BEACH, FL
Led the creative vision and execution of Unleashed 2024, a high-profile event for 300 top luxury agents in South Florida. Oversaw all event elements—including presentations, speakers, branding, and promotion—to ensure alignment with the overall strategy. Managed sponsor and speaker relations, built the event website, and directed media and print campaigns. Supervised a design team to maintain brand consistency across all marketing materials, resulting in a polished, impactful experience.
TLF APPAREL
FORT LAUDERDALE, FL
At TLF Apparel, my role was pivotal in driving brand awareness, consumer engagement, and sales through strategic and creative content development. Leveraging my expert knowledge in lifestyle videography, I crafted unique and compelling global content tailored for TLF's digital marketing initiatives.
TLF Apparel is based in Fort Lauderdale, Florida.
DRIVE SOCIAL MEDIA
MIAMI, FL
At Drive, the #1 paid social media agency, I led the creation and production of video and photo ad campaigns for assigned client accounts. I was responsible for developing and executing high-quality content that aligned with each brand’s voice and marketing objectives. Working alongside a team of digital experts, I contributed to full-spectrum marketing strategies—including web development, SEO, PPC, branding, and more—to deliver impactful, results-driven solutions.
BALISTRERI REAL ESTATE TESTIMONIAL
In this testimonial, Caroline Carrara and Joni Tabano—Sales Managers at Balistreri Real Estate—share their experience working with me throughout the company’s rebrand. They reflect on the transformation of the marketing, visual identity, and overall brand presence, and how my creative direction brought a new level of sophistication and consistency to the brokerage. Their insights highlight the impact of my work on both the agents' confidence and the company’s positioning in the luxury real estate market.